Volume 4 -
Number 2 - 1996
or the Editors
is the Australian Food Council doing for us?
Mr Murray Rogers, Chairman, Australian Food
Council, and Executive Chairman, Kellogg Australia Pty Ltd.
The Founding Members of the Australian Food Council (AFC)
determined that the processed food and beverage industry must take greater
control of its own destiny, set its own agenda for growth, the strategic
marketing of its products, and so convert its comparative advantages into
competitive strengths. Establishing the AFC as the industry's peak national
representative body is our answer to the historical legacy of an industry
that is, or is perceived, as fragmented, passive, inwardly focussed and
Competition Policy and Statutory Marketing Authorities
Anne Nolan, Assistant Under Treasurer
(Commercial) Treasury Department, Western Australia.
National Competition Policy is a policy, which is likely to have
far-reaching ramifications for our economy over the next few years. The
objective of this paper is to explain key elements of the National
Competition Policy Agreement (CPA) and to provide some insights as to its
implications for statutory marketing authorities (SMAs).
and Agriculture in Australia
Michael Wheatley, Director, Spencer Stuart,
Executive Search Consultants.
There’s a revolution going on in food in Australia and the
world, and its passing Australian agriculture by. It doesn’t have to, but
it is. And without almost total change in the way we behave, my forecast is
that Australian agriculture will be significantly worse off in the future
than it is now, and it might not even notice that it has happened.
Retailer-Driven UK Food Industry: Structure, Performance and Implications for
Bill Schroder, Head, Syme Business
School-Frankston, Monash University & Nicki Marks, Project Director,
Australian Agribusiness Research Unit, Monash University
The industrialisation of food production and distribution was
described in a recent issue of this journal. The demand for industrialisation
is driven ultimately by consumers' demands for product diversity and food
safety. Food manufacturers and retailers respond to this requirement by
seeking differentiated products and raw materials, and an identifiable
quality audit trail back to the farm and even farm-input suppliers.
Industrialisation is facilitated by biotechnology (allowing a faster response
to changes in consumers requirements) and information technology (allowing
electronic linkages between firms). For retailers and processors, the
transaction costs of dealing directly with agricultural producers is reduced
by the emergence of a small number of large 'corporate' farmers.
of Mandarins in Indonesia
Stuart Gray, Project Director, Agribusiness
Research Unit, Monash University.
Alan Ologoski moved slowly down the driveway, past mandarin trees
on both sides. At the main road, he turned and headed back to the Sunshine
Coast Fruit Marketing Cooperative Association Ltd office at Nambour,
Queensland. It was another few minutes of driving before the citrus trees of
Sunstate Orchards gave way to grazing land. That year, 1995, would see 10 000
cases of mandarins go into the Indonesian market. For the next year it should
be around 30 000 to 40 000 cases. In a few years time, more than 400 000
cases of mandarins should be sold to Indonesia each year.
Funding for Australian Agribusiness: Some Empirical Evidence
S Nicholas Samuel, Brenda Anderson and Gavin
The continuing decline in Australian protectionism, and the
increasing need for international competitiveness, require Australian
agribusiness firms to cope with increasingly dynamic marketing environments.
For instance, the deregulation of statutory marketing arrangements has
increased the exposure of agricultural industries to market forces. Changes
which expose firms to competitive pressures necessitate responsive
agribusiness strategies designed to maximise opportunities and minimise
Australian agribusiness companies tend to be inward looking, with capital
investment being directed principally towards the production end of the
agribusiness chain - thereby causing international growth to be inhibited
Expenditure Patterns in Urban and Rural Indonesia, 1981 to 1993
Erni Widjajanti and Elton Li
This paper analyses food expenditure patterns in Indonesia with
special emphasis on the difference between urban and rural sectors, and on
shifts in expenditure patterns over time. Food expenditure patterns in
Indonesia vary between urban and rural consumers. Shifts over time in
expenditure patterns are also evident. A/though incomes differ between rural
and urban areas and have increased over the years, differences in income
a/one fail to sufficiently explain variations in food expenditure patterns
over time and between rural and urban locations. Rural income elasticity for
most food products is higher than for the corresponding urban elasticity.
Downward trends in the estimated values of the elasticity for some individual
commodities over time are noticeable, with the trends more noticeable for
urban areas. Downward trends in income elasticity for cereals are especially
pronounced. The relatively high income elasticity for the non-staple food
items, both in rural and urban areas, suggest the potential of a large
Indonesian market for non-staple food in the future. Notable commodities are
meats, eggs and milk; and fruits, which are strong luxuries both in urban and
Competitive Advantage and Agribusiness Scholarship as a Strategic Resource
Steve Sonka and Michael Mazzocco
This paper examines the role of agribusiness research within the
context of international competitiveness, explores the existing gap between
the potential and actual roles of agribusiness scholarship, and proposes an
alternative conceptual framework to enhance the societal effectiveness of
agribusiness research. The essence of the paper is depicted in Figure], which
· that today the influences and orientations of the academic community
dominate in the setting and conduct of the agribusiness research agenda,
· whereas the desired setting is one that balances the perspective’s of
the private sector, government, and the academic community.
We argue that agribusiness research scholarship can play an important role in
maintaining and enhancing competitive advantage, if that balanced perspective
can be achieved.