Volume 3 -
Number 2 - 1995
or the Editors
in food retailing: the Woolworths perspective
The main focus of this paper is on how Woolworths has successfully
met the challenges to food retailing resulting from changing consumer
preferences in Australia.
material supply for McDonald's expanding South-East Asian market: Have we the
In the time it will take you to read this paper, more than one
million people around the world will have eaten at McDonalds. It would take
one whole day for that many people to eat at McDonald's in Australia.
Driven by the key strategies of quality, service, cleanliness, and value,
McDonald's has achieved international success and growth, with more than 15
000 restaurants operating around the world in 80 countries, including nearly
500 stores in Australia.
McDonald's growth is fuelled by a number of factors including marketing,
store development, convenience, customer service, value and more.
advanced seed potato technology: the case of Technico P\L
Examined in this article are the issues affecting the development
of advanced seed potato technology. Potatoes are the world's fourth largest
crop after wheat, rice and maize with annual production valued at US$1 Go
billion. The potato is a staple food commodity in many countries, providing
valuable nutritional benefits. Processed potato products, such as chips and
crisps, are widely used as 'fast food' and snack foods', respectively.
The potato is prone to more than one hundred diseases caused either by
bacteria, fungi, viruses or microplasmas. Since potatoes are usually grown
from tubers rather than botanical seed, the seed tuber often provides the
major source of disease infection. Therefore, the disease status of a crop
often reflects the spectrum of diseases carried by the seed tubers to produce
The seed potato industry is by far the world's largest seed industry in terms
of value and volume of seed produced annually. There is a worldwide shortage
of quality seed potatoes, leading to reduced crop yields and poor tuber
quality in many countries. The subsequent potato production limitations are
hindering fresh and processed potato industry expansion in many countries.
education: where is the learning?
Education, learning, knowledge and process are topics of regular and
substantial debates. As a continuation of some of these themes, the eighth
annual conference of the Agribusiness Association of Australia and New
Zealand met in Orange, in the Central West of New South Wales, from the 17-20
September 1995. The conference included an Agribusiness Education Workshop
and an agribusiness education hypothetical, which raised a number of
questions about learning. Both the Workshop and the hypothetical became
devices for highlighting the need for deeper understanding, rather than
defending the status quo. In other words, some enlightenment about
agribusiness education is considered necessary and possible.
risks from food poisoning in food processing: the Garibaldi case
Workers at the Garibaldi Smallgoods factory had seen it before.
Company director and man-in-charge of production, Mr Luciano Marchi, was on
the rampage. Through the factory floor, checking boning bins and equipment,
chiding workers if they were unhygienic or wasteful; he was feared but he was
respected and in some cases, liked.
He had plenty to do. The place was humming. Not as much as in previous years
when workers had plenty of overtime and the economy was moving; or when his
co-founding partner Mr Mario Vallorani worked regularly, before he became
ill. But there were plenty of orders from supermarket chains, pizza
franchises and small, continental delicatessens, stocking up on metwursts and
salamis and smallgoods for Christmas last year.
Pty. Ltd. and marketing environmental disturbance: The 'Garibaldi effect'
One child died and many children and some adults were admitted to
hospital as a result of the presence of escherichia Coli (E. Coli) in some
small goods products produced in South Australia, allegedly by Garibaldi
Smallgoods Pty. Ltd., a company not related to Wintulichs Pty. Ltd., but
competing in the same market. Although Wintulichs Pty. Ltd. adopts a quality
raw material purchasing and production process, this incident had a
devastating impact on the company and the industry as a whole. Metwurst sales
had fallen to less than ten per cent of the level achieved before the E. Coli
incident. This incident illustrates that irrespective of how a company
structures its marketing plan, how well established it is, or how well it
complies with public health regulations, changing, uncertain and
unpredictable environmental factors can profoundly affect a company's
performance. This paper reviews the effect of this marketing environmental
disturbance on Wintulichs Pty. Ltd.
for the commercial use of trans genic plants: attitudes of crop protection
John Foster and Sue Ghonim
Several biotechnological products will provide near- term
opportunities for Australian agribusiness. These include transgenic plants,
which have been genetically modified to confer insect resistance or herbicide
tolerance. A survey of crop protection professionals showed that personal
communication, usually with colleagues and researchers, is the most important
source of information about transgenics. Results suggested that attitudes
towards the use of herbicide-tolerant and insect-resistant transgenic plants
are mostly, but not uniformly, positive. A key finding is that both
herbicide-tolerant and insect-resistant plants are seen to be highly
compatible with integrated pest management There is clearly a challenge for
agribusiness and other stakeholders to promote the wise and integrated use of
transgenics. Further use of favoured interpersonal communication channels
(perhaps through participatory workshops) will be needed in order to develop,
achieve, and sustain such an integrated approach.
propensity to export among food processing firms in southern New South Wales
and north-eastern Victoria: An exploratory study
Norman Philp and Rumintha Wickramasekera
This paper presents the findings of an exploratory study, conducted in 1993,
designed to investigate discriminators in the propensity of firms involved in
agricultural processing, and located in rural areas of southern New South
Wales and north eastern Victoria, to engage in export activity. It focuses on
a number of factors, both internal and external to the firm, as they are
perceived and evaluated by the senior management of the various firms
involved and on various characteristics of the managers themselves. The
findings of this study are reasonably consistent with those of similar
studies based on univariate analyses conducted overseas. They confirm the
importance for exporting of firm size and of committed senior managers with
experience and skills in export matters. The paper concludes by identifying
appropriate techniques for the analysis of a substantially larger number of
firms from a more general sample.
research survey: final results