Volume 5 - 1997
or the Editors
Factors of Agricultural Chemical Purchase
Paula Tidwell, Kim Watson, Daniel Pedersen
The purpose of this research was to identify the key factors in
the decision making process that motivate end users to purchase a particular
brand of agricultural chemical within a designated product category. The
Australian cotton industry was selected as a suitable candidate due to both
the high purchase frequency and total volume of agricultural chemicals
utilised in the production of the crop. It is anticipated that the results
from the research project will enable manufacturers to more accurately target
advertising and promotional strategies to the needs of the end user.
Maximising the effectiveness of advertising and promotion will generate
demand for branded products from the field and minimise the ever increasing
influence of agricultural distributors on buyer behaviour.
What's in it for Australian Agribusiness?
Australia faces significant challenges
in the 21st century, particularly in relation to its continued
economic development within the Asia–Pacific economy. Nations such as
Australia, that are geographically isolated, have learnt that looking
overseas for trade and investment opportunities is an important strategy to
improve their balance of payments.
the Way For Food Exporters
Seasons in Asia: A Unique Marketing Opportunity
Kaye Crippen, Grant Vinning, Scott Vinning
Festive seasons and special ceremonial events are often important
opportunities for marketing food and fiber/textile products in Asia. For the
purposes of this paper, the three key festive seasons of Christmas, Chinese
New Year, and Ramadan and Idul Fitri (Aidilfitri) are reviewed for market
opportunities in Indonesia, Malaysia, and Singapore. This paper includes
basic descriptions of each of these festive seasons and the special role of
food and fiber products, and the implications for marketers.
The issues of universal product and marketing systems versus regionalisation
or localisation of the product offering are important considerations in an
era of rapid globalization. In marketing food and fiber, these issues can be
important in tapping into markets in Asia.
Investment Environment: Is Australian Agribusiness Getting the Support it
Australian Wine Industry Perspective
When I last spoke at your conference in June 1993, I was President
of the Winemakers Federation of Australia and it was just two months before
Treasurer Dawkins and his government tried to impose a 60 per cent increase
in sales tax (from 20 per cent to 32 per cent) on the Australian wine
It was out of this adversity that the Australian wine industry forged even
stronger unity and apart from winning a much lower and incrementally
introduced tax, the Inquiry into the Winegrape and Wine Industry in
Australia, which followed the fight, provided the need and means of putting
together an industry vision to the year 2025.
Citrus Marketing for International Competitiveness
International competitiveness by the Australian horticultural
industry is vital to its future success. Because of its small size compared
to our global competitors, and because of increasing world production and
trade, the Australian citrus industry must be more coordinated in its
Australian Agribusiness Association